Nossa Data is a B2B SaaS platform helping companies with their ESG reporting needs.
I led design there and helped shape the user experience
Role
Product Design Lead
Deliverables
Product Design, Interaction Design, Product Management
Context
First design hire at the early-stage startup. My role and responsibilities ranged from product design to some product management. working closely with all stakeholder groups
Results
- Established design function at the company
- Contributed to the acquisition of new clients
- Improved product processes across the company
Please note: Due to the work containing sensitive information, a more detailed case study with visuals for the process and more detailed images of the platform can be accessed via a password which I can provide (reach out if needed). The link to the case study is below. Beneath that is a brief summary
🤔 Problem
How might we help companies looking to effectively report their environmental, social and governance data?
The platform is a tool to help companies show how they interact with people and the planet through ESG management. A one-stop shop for ESG needs, the platform helps companies govern and manage their data, report to various frameworks and surveys and benchmark their performance against their industry.
👨👩👧👦 Users and target audience
The users and target audience were companies looking to report their ESG data through various frameworks or manage their ESG ratings. This is prompted by various stakeholders within their company, be they C-suite or investors. The user base was across the world, given the need for ESG, with particular emphasis on Europe given regulation needs. This meant a great emphasis on accessibility and inclusivity in design.
Through our team talking with customers, we understood that the user goals and needs ranged from people deeper in their ESG journey, and therefore wanting automation, efficiency and leveraging AI; to people who have just started their ESG journey, knowing little about the space and best practices and wanting to learn more and find processes that work for them.
👨🏾💻 Role
As the principal product design hire, my role and responsibilities were very broad, ranging from product manager/owner responsibilities to product design responsibilities. During my time, I worked closely with all stakeholder groups within the company, which included the CEO, sales, operations and engineering. My responsibilities included:
Define product vision
Form product roadmap (alongside CEO) and PRDs
Connect all stakeholder groups around the product
Understand user/market needs
UX Design
Visual design
Interaction design
Prototyping
Design system management
Content and marketing support
🧠 Process description
Due to the work containing sensitive information, a more detailed case study with visuals for the process can be accessed via a password which I can provide (reach out if needed). The link to the case study is below.
📈 Outcome
My contributions, as the principal product designer, bore great outcomes for the company. The platform scaled greatly over my 2 years there. My specific contributions helped launch several new features resulting in sales and which received positive feedback from our customers. As for the company, establishing a product and design principles and processes and a design system they can take forward and that can scale as the company does has proven to have great value.